1. Scratch-Off & Variable Data
With simplex or duplex variable printing available, we can add an incredible amount of personalization and customization to any direct mailer. Variable data printing allows us to generate a much higher response by capturing a consumer’s attention on a personal one-on-one level with their full names and unique scratch-off winning numbers printed on their direct mail piece.
2. Targeted Personalization
In addition to adding consumer’s names and custom winning numbers, we can print targeted information such as custom voucher amounts, automotive trade-in values and so much more. Any information that we can gather from a mailing list can be translated into variable data on our direct mailers.
3. Registered Prizes
Boost your traffic with insured prize giveaways and quality premium gifts.
4. PURLs (Personalized URLs) & QR Codes
In today’s markets, tech-savvy consumers are turning to their smart phones and the Internet every day for shopping and product research. We can print custom PURLs and QR codes on direct mail pieces to give them the opportunity to instantly log onto their own personal website, enter their name and PIN provided by us, and schedule an appointment at the upcoming event on your direct mailer.
We also provide our clients with a login account to check the results of their direct mail campaigns, showing how many consumers have logged onto their PURLS or called our in-house live call center and how many appointments are scheduled. This gives our clients an accurate tracking system and allows them to plan their events accordingly based on the responses in the online database.
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